True Fit Launches Agentic AI Shopping Experience Powered by 20 Years of Fit Data

2026-02-17 - 14:23

BOSTON -- True Fit, the leading fit and fashion intelligence provider, today launched its shopping agent for fashion retail. The agent is powered by hundreds of millions of shopper profiles and nearly 20 years of purchase and returns data. The technology identifies ‘Will this fit?’ moments in real time, guiding shoppers to sizes and styles they'll actually keep. Retailers and brands using True Fit see higher conversion rates, fewer fit-related returns, and more confident repeat purchases across every digital commerce channel. Read More