Starbucks’ US$100 million CEO can’t repeat Chipotle stock magic

2026-03-25 - 17:10

When Starbucks Corp. landed Brian Niccol, the star chief executive who fixed Chipotle Mexican Grill Inc. and Yum Brands Inc.'s Taco Bell, to turn around its fortunes, it triggered a frenzy on Wall Street. The stock popped 20 per cent in a matter of minutes and racked up its biggest one-day gain ever as investors and analysts, one after another, gushed about the move: “dream hire;” “exceptional;” “hall of fame restaurant CEO.” Read More