Starbucks Unveils Reimagined Loyalty Program to Deliver More Meaningful Value, Personalization and Engagement for Members

2026-01-29 - 14:10

TORONTO, Jan. 29, 2026 (GLOBE NEWSWIRE) -- Starbucks Coffee Canada, Inc. (Nasdaq: SBUX) today unveiled its new Starbucks Rewards program, designed to deliver more value, personalization and engagement for its more than 38 million active members across North America. Building on the strength of its industry leading loyalty program, the updated Starbucks Rewards program will launch on March 10, introducing a new tiered structure with three levels—Green, Gold and Reserve—each offering new and exclusive benefits for members. As members engage more with Starbucks, the program unlocks greater earning power, more personalized benefits and increasingly premium experiences rewarding customers’ loyalty. Read More