Sora, OpenAI's generative video app, is history. Here's what that means for the firm's future

2026-03-27 - 08:10

OpenAI has decided to scrap Sora, its app that generated videos based on user prompts. The move reveals that the company, once the disruptor-in-chief of the AI world, is now facing something of an identity crisis as it struggles to pick a lane on the busy road to profitability.