Snowflake Research Reveals AI-Driven Job Creation Outpaces Job Loss, with 77% Reporting Workforce Gains

2026-03-10 - 13:13

MENLO PARK, Calif. -- Snowflake (NYSE: SNOW), the AI Data Cloud company, in collaboration with Omdia by Informa TechTarget, today released “ The ROI of Gen AI and Agents”, a global research report surveying 2,050 business and technology leaders across 10 different countries, all of whom influence their organization’s current and future AI purchases. The findings reveal that AI’s impact on the workforce is more nuanced than headlines suggest, with 77% of organizations experiencing increased hiring compared to 46% experiencing role reductions. Of the organizations that have seen both hiring and cuts, 69% say the overall effect of AI on the workforce has been positive, signaling that as adoption accelerates, AI is driving overall job growth rather than consolidation. Read More