New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters

2026-02-04 - 13:45

MOUNTAIN VIEW, Calif. -- Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today released a new report, The Art of the Opt-In: Why List Building is Only the Beginning. Developed by Intuit Mailchimp and Ascend2, this report includes findings from thousands of marketers and consumers across the United States, Canada, the United Kingdom, and Australia/New Zealand, outlining practical guidance to close the gap between consumer expectations and marketing execution at opt-in and beyond. Read More