From Early Morning Practices to Late-Night Drives: Kruger Products Champions Canada’s Hockey Parents in New Campaign, The Kruger Big Assist “Parent Assist”

2026-02-06 - 12:15

TORONTO, Feb. 06, 2026 (GLOBE NEWSWIRE) -- Kruger Products, Canada’s leading paper manufacturer of Cashmere®, Purex®, Scotties®’, SpongeTowels®, and Bonterra®, is proud to unveil a new creative campaign, The Kruger Big Assist “Parent Assist”. Inspired by the real stories and lived experiences of Canadian hockey parents who power their kids through the messy realities of minor hockey, the campaign focuses on small moments that have a huge impact in life: the early mornings, unexpected setbacks, quiet encouragement, and constant behind-the-scenes work that keeps kids showing up. Read More