Azoma launches new merchant-side standard for ‘brand friendly’ agentic commerce

2026-03-12 - 11:13

LONDON & TORONTO -- Azoma, the pioneers of Agentic Commerce Optimization, today launched Agentic Merchant Protocol (AMP), the powerful new foundational platform empowering retailers and brands to retain control of their product catalogues. Early adopters include some of the world's most recognisable consumer brands and brand owners, such as Mars, L'Oréal, Unilever, Beiersdorf and Reckitt. Read More