AI-driven Referrals Grew Over 300% in 2025: Euromonitor International

2026-03-18 - 15:20

LONDON -- Generative AI platforms are transforming how consumers discover and purchase products, with AI-driven referrals to retail websites surging 304% from January to December 2025, well above the 40% growth recorded from other referrals sources, according to market intelligence company Euromonitor International. Read More