Ada Launches the Industry’s First Unified Reasoning Engine, A Single Intelligence Layer to Power Agentic Customer Experiences in Any Channel

2026-02-18 - 11:13

TORONTO -- Ada, the trusted AI-native customer experience company and creator of the Agentic Customer Experience (ACX) Operating Model, today announced its new unified Reasoning EngineTM. This patent-pending breakthrough fundamentally changes how AI agents operate at enterprise scale, and dramatically accelerates the opportunity for more complex, longer-horizon task automation. For the first time, AI agents are powered by a single, unified intelligence: one “brain” that engages consistently across all modalities to deliver fast, accurate, and compliant customer experiences. Read More